Let us today introduce some major styles of Harajuku girls.
Lolita fashion
The meaning of Lolita fashion
The first, Lolita fashion.
Talking of the meaning of “Lolita”, it comes from a novel ”Lolita” written by Vladimir Vladimirovich Nabokov.However,the word lolita for lolita fashion has a different meaning.
Lolita fashion is a style expressing the pure cuteness.It seems to have gained popularity around 2000.
Lolita fashion fashion,style and clothing
Lolita fashion style is like a princess from fairy tales or dolls.
Ribbon bows,frills,laces, and a wide skirt with petticoat are their characteristics.
Various colors are used for the style like pink,red,brown,blue,white,yellow,black,and more.
Lolita shopping spot and store
There are many Lolita fashion brands on the basement floor of Laforet Harajuku.
(Shop information)
Shop name:Laforet Harajuku
Shop address：1-11-6 Jingumae, Shibuya,Tokyo
Shop hours：11am to 9pm,No scheduled holidays
Telephone number：03-3475-0411
Map:https://bit.ly/2F5cQIl
Official website: https://www.laforet.ne.jp/
Gothiclolita
Gothiclolita meaning
The next is Gothiclolita.The term ”Gothic” derives from Goths,a people in ancient Europe.
It came to describe decadent and mysterious atmosphere while “Lolita” expresses cuteness.
The style seems to have appeared in 1998.
Gothiclolita fashion,style and clothing
Gothiclolita fashion is a mixed style of gothic and lolita.
The basic structure is inspired by European dresses like lolita fashion.
Gothiclolita items are mainly black,red,purple or blue.Roses,crowns,and crosses are common motifs.
Gothiclolita shopping spot and store
You can also find gothiclolita clothing shops at the basement floor of Laforet Harajuku.
(Shop information)
Shop name:Laforet Harajuku
Shop address：1-11-6 Jingumae, Shibuya,Tokyo
Shop hours：11am to 9pm,No scheduled holidays
Telephone number：03-3475-0411
Map:https://bit.ly/2F5cQIl
Official website: https://www.laforet.ne.jp/
Fairy kei
photo from:@rosequartzroyalty
Fairy kei meaning
Fairy kei is another.
It is said to have emerged around 1998.According to Mr.Sebastian Masuda, he named the style “fairy kei” as all teen age girls sparkle at some moment and it can be compared to sparkles in the times.
Fairy kei fashion,style and clothing
Fairy kei is a fancy style inspired by fairies and its features are pastel colors (like pink,lavender and blue),see-through items,and toy-inspired accessories.
They also tend to wear casual items such as sneakers,backpacks,and sweatshirts.There are also fairy kei boy styles.
Fairy kei shopping spot and store
Visit nile perch in Laforet Harajuku for shopping fairy kei goods for those items.
(Shop information)
Shop name:Laforet Harajuku
Shop address：1-11-6 Jingumae, Shibuya,Tokyo
Shop hours：11am to 9pm,No scheduled holidays
Telephone number：03-3475-0411
Map:https://bit.ly/2F5cQIl
Official website: https://www.laforet.ne.jp/
Decora
Decora meaning
Decora is also one of major styles of Harajuku girls.
As for the meaning of decora, it comes from the word ”decorative”.
Decora fashion is said to have become popular around 1998.
Decora fashion,style and clothing
Decora styles often look like wearing toys all over.It may seem a bit childlike style in vivid colors. Decora girls often wear a lot of accessories on their heads,necks,arms,and faces.Compared to girls in lolita fashion and gothiclolita,they are more likely to be in Harajuku.
Decora shopping spot and store
Harajuku should be the best place for shopping decora items as 6%DOKIDOKI is the most famous shop for it.
(Shop information)
Shop name:6%DOKIDOKI
Shop address：the second building of TX101bldg. 4-28-16, Jingumae, Shibuya, Tokyo,Japan
Shop hours：12am to 8pm,No scheduled holidays
Telephone number：03-3479-6116
Map:https://bit.ly/39qYkbY
Official website: https://dokidoki6.com/
Yume kawaii
photo from:@youkai.kun
Yume kawaii meaning
Then,Yume kawaii.
The meaning of “Yume” is dream.Yume kawaii means an translunary atmosphere between dream and reality. The style has begun getting people’s attention around 2013 to 2014.
Yume kawaii fashion,style and clothing
Yuma kawaii is a fancy style usually in pastel colors inspired by dreams.Magical stuffs (like unicorn,magical wand,hexagram) and sweets (like cotton candy and strawberry milk) and girls are often used as motifs.
As for hair color,most of yume kawaii girls have fancy colored hair or black hair.
Yume kawaii shopping spot and store
For shopping yume kawaii items, W♡C is one of yume kawaii clothing shops.
(Shop information)
Shop name:W♡C
Shop address：the second building of TX101bldg. 4-28-16, Jingumae, Shibuya, Tokyo,Japan
Shop hours：10:30am to 8:30pm,No scheduled holidays
Telephone number：03-5770-6630
Map:https://bit.ly/2MDsyP3
Official website: http://wc-japan.com/
Yami kawaii
photo from:@roadkill.chan (www.etsy.com/shop/Roadkillchan)
Yami kawaii meaning
The last is Yami kawaii.
The meaning of “Yami” is sick.Yami Kawaii is a style which increased the idea of “sickness” in yume kawaii while yume Kawaii developed.
Yami kawaii fashion,style and clothing
Other than pastel colors like pink or purple,black is used for yami Kawaii items.
Medical instruments like platsers,syringes and bandages or motifs like skulls and gas masks are often printed on clothes.
Yami kawaii shopping spot and store
For shopping yami kawaii clothes,Drug Honey is one of yami kawaii fashion store on Takeshita street in Harajuku.
(Shop information)
Shop name: Drug Honey
Shop address: on the 2nd floor at 1-16-1 Jingumae, Shibuya, Tokyo
Shop hours: from 11am to 8pm
Telephone number:03-6661-0422
Map: https://bit.ly/356XOfR
Official site: http://www.drughoney.jp/
